Date: December 2021
Project: Visual Identity
Igreja Família is a church located in the interior of São Paulo. The project involved a repositioning of the former IBIS - Sorocaba Baptist Church. With the goal of making a long-standing positioning a reality, a new visual identity project was carried out in conjunction with the naming process.
A Igreja Família é uma marca de uma igreja do interior de São Paulo. O projeto foi um novo posicionamento da antiga IBIS - Igreja Batista de Sorocaba. Com o objetivo de tornar real um posicionamento de anos, foi realizado um novo projeto de identidade visual junto ao naming.
![](https://cdn.myportfolio.com/8255a23c-6912-4498-9c75-dc15b7f7e64a/9f2e9b8a-fca8-4e0f-8150-cf9f734cd2e7_rw_1920.png?h=5c2a6aac73c579ec58169fa501eeccdf)
![](https://cdn.myportfolio.com/8255a23c-6912-4498-9c75-dc15b7f7e64a/01d60b2e-8f70-4b38-b82a-2478473e8b95_rw_1920.png?h=19d104debd13668a9fab4d3295235193)
About the Project
Concept
As a solution, the visual identity created for the Family Church embodies a modern, technological, and sophisticated brand, representing everything the church stands for to a diverse audience. As a result, we aimed for a sober yet vibrant identity, expressing the warmth of a family while maintaining a serious tone—a balance that a large family needs to have.
In the symbol, the circle represents the alliance, both among people within a family and between God and His people, while the initials I and F symbolize the connection that keeps the family together. The range of gradients was created to represent the diversity that a large family can have, with orange serving as the primary color to express the energy that the brand embodies.
Como solução, a identidade visual criada para a Igreja Família expressa uma marca moderna, tecnológica e sofisticada, tudo o que a igreja representa, para um público com muita diversidade. Como resultado, objetivemos uma identidade sóbria e muito vibrante, expressando o calor de uma família, ao mesmo tempo que se mantém séria. Um equilíbrio que uma grande família precisa ter.
No símbolo, o círculo representa a aliança, das pessoas à uma família e também a de Deus com seu povo, e as iniciais I e F é a conexão que mantém a família unida; A variedade de gradientes foi criada para representar a diversidade que uma grande família pode ter. O laranja sendo como a principal, por expressar a energia que a marca tem.
![](https://cdn.myportfolio.com/8255a23c-6912-4498-9c75-dc15b7f7e64a/d92fbb5f-93eb-4680-9eaf-85a9c18b5ae2_rw_1920.png?h=f45379e5d9cbb445d47dac548cd206b1)
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