I’m João Berbel, a creative director, art director and designer, working across campaigns and brand identity, shaping ideas through design and execution
I believe in good ideas , the ones that solve real problems. But above all, I believe in the excellence of execution, no matter the medium.
I’ve been creative since I was a kid, always looking for ways to express myself. Today, I lead projects from concept to execution, focusing on clarity, consistency and strong visual decisions.
Throughout my journey, I’ve worked across motion, 3D, graphic design and branding, using different languages with the same goal: finding the best solution for each project.
At the core, it’s simple. Creative.