I’m João Berbel, a senior art director and designer creating visual experiences that connect ideas and people.
Since early on, I realized I didn’t fit into a single box. I wasn’t just a graphic designer or a motion artist. I’ve always been someone drawn to everything visual, conceptual and creative. That’s when I understood my place was in art direction, a role that demands curiosity, multidisciplinary thinking and constant awareness of what’s happening around us.
What shaped me the most weren’t just the projects but the people I worked with. I believe in learning through conversation, collaboration and asking better questions. As a strategist by nature, I take time to understand the problem behind the problem and craft solutions that feel intentional, precise and relevant.
I bring a sharp eye, a detail-driven mindset and a deep sense of purpose to everything I create. My work is rooted in listening, a skill I’ve cultivated not just through design but also through my faith, music and the way I lead people. I believe good design doesn’t serve the ego. It serves people.